ENTERPRISE CODE 1-0-2

PR JECT

MSB - Leading bank in business financing and electronic banking - has been present in the market for 20 years. MSB is to launch a 15 billion VND unsecured loan package exclusively for businesses.
Competition is intense. How does MSB stand out among its competitors and optimize the effectiveness of communication to all target customers.

S LUTION

BCM has crafted a creative solution for MSB's marketing project, introducing the concept of "Enterprise Code 1-0-2," with the criteria of 1-minute disbursement, zero collateral required, and a double reduction in interest rates and fees.
We delivered:

KV, i-TVC
PR
Social AWO
Media Visibility

Social AWO

Key activities under the creative concept of "Enterprise Code 1-0-2"

We will utilize essential resources, including images of notable figures like CEOs or CFOs from leading businesses in the production and trade sectors. Our objective is to establish familiarity and connection between them and the target audience. This will help build trust and stimulate interest in the message we aim to convey.

Key asset