PR JECT
Motul has been operating in Vietnam for 15 years and facing fierce competition in communication. How to make Motul stand out among competitors as well as maximize the effect of Media to all target audience segments?
S LUTION
In an industry where product functionality is communicated very similarly among competitors, the need for an easy-to-remember & simple communication message is crucial to winning. We leverage keyword “Chất” in all communication materials that embrace the brand slogan “Motul – Cho Hành Trình Thêm Chất”. We deliver:
- KV, i-TVC
- Touring Events
- Online Contest
- Social AWO
- Media Visibility Brand
- Collab Online x Offline
In an industry where product functionality is communicated very similarly among competitors, the need for an easy-to-remember & simple communication message is crucial to winning. We leverage keyword “Chất” in all communication materials that embrace the brand slogan “Motul – Cho Hành Trình Thêm Chất”. We deliver:
- KV, i-TVC,
- Touring Events
- Online Contest
- Social AWO
- Media Visibility Brand
- Collab Online x Offline
MOTUL LANDING PAGE
To enhance the concept CHẤT in the car oil category, a Vlog series is initiated with 4 KOLs hit the road to travel to Vietnam’s 4 Poles, unveiling the concept and highlighting brand’s advantages. The series is aired via all social platforms and Brand’s touring microsite.
BRAND FILM - WHAT IS YOUR M JO?
BRAND FILM
WHAT IS YOUR M
JO?
Kickstart a Brand film to fully introduce the concept “Chất” to all Target audience segments. No matter what mojo you have, Motul has the best choice for you.
Key social media activities
Key social media activities
