CHAT NOI DINH CUC
PR JECT
Motul has been operating in Vietnam for 15 years and facing fierce competition in communication. How to make Motul stand out among competitors as well as maximize the effect of Media to all target audience segments ?
S LUTION
We follow design concept: Apply horizontal-scrolling effects to simulate Motul journeys experience to the South and the East poles of Vietnam
We follow design concept: Apply horizontal-scrolling effects to simulate Motul journeys experience to the South and the East poles of Vietnam
DESKT P VERSION
M BILE VERSION
Mobile First Optimization
- Breakdown journey scenes in smaller screen, develop a horizontal scrolling effects with scrolling instruction on first screen
- Place different type of transition effects to take off boring feelings when scroll such a long journey
- Optimize video size to activate video playing at the right time
- Horizontal scrolling bring a different exciting experience for most of users which also give space for some of the moving-forward animation to simulate the on-going journey
