LEAD/GAME
PR JECT
- Build awareness for Game versions of Home Credit
- Achieve 592,852 link clicks to the game site in 10 months (with 5 game versions)
- Gain as many as possible the number of “submit phone”, “check loan” action in the game and then get leads from users submitted phone, checked loan.
TARGET AUDIENCE
- People, 20-35
- Middle class, monthly income 8-20 mil VND
- First jobbers, white collars, blue collars, and small business self-employers
CHANNEL
- Zalo
- Coccoc
OUTC ME
Nearly 6.000 successful approval leads
-
759.225link click to the game site
-
208.884submit phone
-
62.765check loan
