MARKING PLANS FOR
BRAND AWARENESS

PR JECT

Be is a pure Vietnamese start-up that offers a diverse technology platform tailored to user needs. Launched in 2018 with the Be ride-hailing app, it competes directly with Grab and Uber in the Vietnamese market. Be is in need of solutions to increase brand awareness and to attract users, ranging from drivers to riders. The company also plans to implement performance campaigns to enhance the app's usability.

Project goals

Enhance the
app's usability
Increase
brand awareness
Attract more
drivers & riders

S LUTION

For our performance campaigns, we divide the content into various scenarios reflecting the transportation needs of different users.
For new launches at new destinations, we incorporate local insights into every social post to enable local users to identify common points with Be.
Additionally, we are cooperating with CGV to promote Be, linking it with Bumblebee at specific events. This collaboration aims to create synergy between our brand and popular cultural icons, enhancing our connection with the community.

Social AWO

Video

Key activities

BE x BUMBLEBEE We are promoting the BE brand through Bumblebee movies. A social media campaign on Be's fan page will include KOLs Ninh Dương Lan Ngọc and Hứa Vỹ Văn, reflecting the synergy between Be and Bumblebee. By offering free vouchers for rides to movies or events, this collaboration aims to foster user connection and encourage more app downloads and usage.